Happy 1 year anniversary to I’ve Got Moos For You! Thank you everyone who reads and to all of the family, friends and peers who send me stories and pictures to share.
I began this journey for a few reasons. First and foremost, I saw a need. A need for a fun, quick, easy and informative read about things relating to the dairy industry. I knew this had to happen when a daily e-newsletter, The Skimm, joked about 7% of Americans thinking that chocolate milk came from brown cows. Funny, but also fair – how would people know the difference if they’ve never been given the chance? The Skimm never further explained how chocolate milk is made, and I immediately called BS. Note that this is coming from a #1 fan (still true, and will continue to be – it’s an incredible newsletter!). But, this isn’t a joke anymore – this is the food we eat. It’s a big deal. I sent several emails to them, and I even gave them examples of how they could write ag news stories to fit their tone and style. After no response, I decided to make a move.
Shortly after, I’ve Got Moos For You. Vol 1. was born. However, this was all happening at the same time I was completing a leadership program called YDLI (Young Dairy Leaders Institute). To ‘graduate’ from this program, each participant needed to execute an advocacy project. AKA a new way of telling consumers like you how awesome cows, dairy products, farmers and agriculture as a whole, are. The perfect storm was created for me to create a weekly blog post that followed a similar style of The Skimm. Why? Because that’s a strength I could play off of – fun and conversational writing.
So here we are. Each week (with a few exceptions lacking any good excuses) I’ll post a blog with 3-5 short summaries of stories I found in my news and industry sources. My goal is that consumers enjoy reading about agricultural news, feel more confident and informed about where their food comes from and laugh a few times through it. I also strive to keep it fair, balanced, and mostly unbiased, a challenge for me, because most of my writing has been emotional and opinionated. I like that this blog post gives me an opportunity to challenge myself in that regard.
But, I really just needed a place to share epic pro innovation and science tweets from Betty Crocker. Like this one:
As I head into year 2, you may see me try new things, or maybe I’ll keep it the same. I haven’t decided yet. I’m still learning what’s best for my readers and what they want. Got a preference? Let me know – I write this for you, consumers of food, and your feedback is critical!