I’ve Got Moos For You. Vol 4.

Stuff I read about this week that you should care about 6/9/2017

“It takes a team.” National FARM Program

It takes more than a farmer to run a successful business. That’s why the National FARM Program (a team of people dedicated to helping dairy farmers continuously improve how they’re caring for their animals) has created the Dairy Dream Team. This campaign features a video and ‘baseball cards’ of other professionals who help make a dairy farm successful, including people like the nutritionist, vet and hoof trimmers. You can learn more about who is on the dream team and how they contribute to keeping cows happy and healthy here.

“Uhm – you can’t say that.” Elanco to Arla Foods Inc. USA
Arla Foods Inc. USA and Arla Foods Production LLC recently launched a $30 million marketing campaign called ‘Live Unprocessed‘  in the attempt to make viewers believe that all milk is not created equal. This included a video of a child describing what they thought about the “weird stuff in cheese,” aka rBST, a supplement given to dairy cows to help them produce milk more efficiently. Arla also states on their website that “of course they [the kids] had no idea [what rBST is]. But we took their answers and brought them to life.” AKA, a child described a 3-eyed alien with hooks on the end of their tentacles.
 Eli Lilly and Co. and its subsidiary Elanco  (who sells rBST under the brand name Posilac) are suing Arla, claiming that the company has ignored that the U.S. Food and Drug Administration has declared rBST to be a safe product and that “there is no discernable difference between milk from cows supplemented with rBST and milk from unsupplemented cows.” Which means tricking kids into telling you that it’s bad for you is probably a big ‘meeehhh’ on the right or wrong scale.
“A dairy farmer and a sculptor/TV ad director walk into a bar…” Those guys
…And they decided that milk in their tea wasn’t cutting it. Black Cow, founded by Sculptor and TV-advertising Director Paul Archard and Dairy Farmer Jason Barber in England, is a spirit distilled from cows milk. And it costs $50. But, they’ve got the support of high end shops like Fortnum & Mason and Selfridges, prestigious clubs, restaurants I can’t afford and actresses  Cate Blanchett and Elizabeth Hurley. Food and drink critic for The Mail on Sunday (London newspaper) Tom Parker Bowles reviewed it as “one of the most remarkable things I’ve ever tasted.”

Right now, the only ‘foreign’ markets selling it are Ontario and California. One ticket to the west coast, please.

“You’re killin me, smalls.” Taller kids on the playground

A recent study published by the American Journal of Clinical Nutrition is showing that kids who drink non-cow milk aren’t as tall as those who do. The study – which included 5,034 Canadian children between ages 2 to 6 years old – shows that each  cup of non-cow’s milk consumed per day was correlated with 0.4 centimeters (0.15 inches) lower height than average for a child’s age. Some professor’s question the depth of the study, however, note that the nutritional values of alternate beverages don’t stack up to those of dairy milk.

Dr. Jonathon Maguire, the study’s lead author and a pediatrician and researchers at St. Michael’s Hospital in Toronto, made the comment, “As a consumer and as a parent, you have to be pretty savvy when going to the grocery store to choose a non-cow’s milk beverage that has similar nutritional value as cow’s milk. Many of those beverages are marketed as being equivalent to cow’s milk when they’re not.”
Fairlife chocolate milk after soccer practice – check.
Picture of the week
ERMAGAWD LOOK AT THIS NUGGET! Photo cred goes to Erin Smith, daughter of the King of Milkshakes (PA Dairymans).
erin smith calf
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